Who We Help

8th Method works with hotels seeking to strengthen their commercial structure and revenue strategy.

Many properties operate with strong hospitality teams but without a clearly defined commercial framework connecting sales, distribution, and revenue strategy. Our work focuses on helping these hotels build a structured approach to commercial performance.

While every property is unique, the hotels we typically support share several common characteristics.

Independent Hotels

Independent hotels often have the advantage of flexibility, character, and a unique guest experience. However, they may not always have access to the commercial infrastructure available to larger branded properties.

Without a clearly defined sales and commercial strategy, these hotels can become overly dependent on online travel agencies or reactive booking patterns.

8th Method helps independent hotels design a structured approach to segmentation, distribution, and demand generation, enabling them to strengthen their revenue mix and long-term performance.

Boutique and lifestyle properties

Boutique hotels often position themselves through distinctive design, personalized service, and strong local identity.

However, boutique properties frequently operate with small teams where commercial responsibilities are spread across multiple roles. As a result, strategic sales planning and structured corporate outreach may receive limited attention.

8th Method supports boutique hotels in developing clear commercial strategies and practical systems that allow their teams to manage sales and revenue opportunities more effectively.

Heritage and Historic Hotels

Historic and heritage hotels offer unique guest experiences and often attract strong leisure demand.

At the same time, these properties may face challenges in defining a structured commercial approach that balances leisure, corporate, and group demand throughout the year.

Through the 8th Method framework, heritage properties can develop a clearer segmentation strategy and stronger alignment between distribution, sales efforts, and long-term positioning.

Hotels Without a Dedicated Sales Structure

Many independent hotels operate without a formal sales department.

In these cases, commercial responsibilities often fall to the general manager, front office leadership, or a small administrative team.

The Sales Without a Sales Team framework, part of the 8th Method approach, helps these hotels establish structured sales processes and internal coordination that allow the property to generate corporate and group demand more consistently.

Hotels with existing sales teams seeking stronger commercial alignment

Many hotels already operate with a Director of Sales or an established sales team. However, sales, revenue management, and distribution often evolve separately over time, without a clearly defined commercial framework guiding overall demand strategy.

This can lead to inconsistent targeting of corporate and group accounts, misalignment between sales efforts and pricing strategy, or missed opportunities within existing demand segments.

8th Method provides an external commercial review and structured reset — helping hotels realign sales, revenue management, and distribution within a clear and coordinated commercial architecture.

Typical Property Profile

While we work with a variety of properties, the hotels that benefit most from the 8th Method approach typically have:

• Independent, boutique, or branded franchise properties
• A focus on strengthening corporate, group, or direct demand
• A leadership team seeking a clearer and more integrated commercial strategy
• A desire to better align sales, revenue management, and distribution

Every hotel operates within its own market environment and faces different commercial challenges.

If you would like to explore whether the 8th Method approach could support your property’s commercial strategy, we would be happy to start the conversation.