8th Method
Helping Hospitality Businesses Build Sustainable Growth
Built on decades of international hospitality experience, 8th Method combines hands-on hospitality sales expertise with a broader understanding of the industry to help organizations strengthen their business and create long-term value.
What is 8th Method
8th Method is a hospitality strategy and advisory practice focused on helping hotels and hospitality businesses grow through commercial strategy, sales, and business development.
Our work includes strengthening commercial structures, supporting business growth, and developing customized programs for individual organizations, groups of companies, and regional hospitality initiatives.
We believe that the best solutions are built through collaboration. By working with industry experts and strategic partners, we create practical approaches that reflect the unique needs of every client.
Our goal is simple: to help hospitality businesses build stronger foundations for long-term growth.
What We Do
Hotel Advisory
Ongoing strategic guidance and commercial support for hospitality businesses seeking sustainable growth.
Commercial Audits & Strategic Plans
Independent assessments and practical roadmaps designed to strengthen commercial performance and identify new opportunities.
Collaborative Projects
Working with industry experts and strategic partners to create customized programs, regional initiatives, and industry solutions.
Industry Insights
Sharing practical hospitality knowledge through books and original content inspired by real-world experience.
Sales Without a Sales Team
The book behind the 8th Method philosophy.
Many independent and small franchise hotels do not have the resources to build a traditional sales department, yet they face the same commercial challenges as larger organizations.
Drawing on decades of hospitality experience and practical work with independent hotels, Sales Without a Sales Team explores how hotels can strengthen business development, build sustainable commercial structures, and create long-term growth without a large sales organization.
More than a sales manual, the book is a practical reflection on the challenges and opportunities facing today's hospitality industry.